The difference between a profitable legal career in the 21st century and a struggling legal career is your ability to use modern marketing tools to drive traffic to your website. Your website is the best tool you have available for promoting your legal services, but you must have a great lead conversion for law firm process to make the most out of it.
Make Yourself Easy to Reach
Make sure that your client always finds it easy to contact you. On your website, offer as many methods of contact as possible. Ideally, you should have your contact information prominently displayed on every page of your website. The last thing you want is for your lead to be forced to jump through hoops to talk to you.
Use Social Media
You should definitely leverage social media when interacting with your customers and managing your customers' experiences. You must always maintain a professional tone, and you should use social media to understand the most pressing concerns of those who engage with your website. Social media is also a place where you can set yourself up as an expert in your field.
Have a Sense of Urgency
When you have a lead, you will want to have a sense of urgency. You do not want to take too long to contact a lead because you may miss an opportunity to transform a lead into a client. Also, the individual who is responsible for handling the lead must be trained to handle the lead properly.
Always Have a Representative Available
When your client is on the phone, you want to make it as easy as possible for your client to reach a representative. It may be unnecessary to have a menu system, because the needs of a client are often urgent and he or she should be talking to a live representative as soon as possible.
The best way to ensure that your customers will always be speaking to a live representative is to rely on an answering service. A discussion with a representative can convince a prospective client to choose your law firm even before he or she is able to speak with you.
Encourage Clients to Leave Reviews
After you have worked with a client, you will want him or her to leave a positive review. Otherwise, if you have too many negative reviews or no reviews at all, other potential customers are more likely to pass up your law firm.
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